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How Common and longtime collaborators composed the NBA's new theme song
When Common steps into a studio, he thinks beyond verses: he’s focused on movement, rhythm and emotion.
The Chicago native and multi-hyphenate artist has spent years merging his love of basketball and music. Now, that lifelong rhythm echoes across the court through “Victory,” the new theme for NBA on Prime Video composed by Common alongside his creative circle, Karriem Riggins and James Poyser.
